Why PurrEarth Wins

Not All Cat Toys Are Created Equal

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No Hidden Plastics
Vet-Informed Designs
Laser-Free ALWAYS
Durable & Eco-Friendly
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    Plastic-Free Chewables

    No microplastics, ever.

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    Eco Materials

    Organic fabrics, plant-based dyes.

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    Safety Tested

    Designed and tested by cat owners.

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    Cat-Approved

    If our own cats won’t play with it, we won’t sell it.

    Real Cat Parents. Real Transformations.

    92%

    noticed their cat played more often and for longer.

    88%

    saw improved mood and reduced boredom behaviors.

    85%

    reported less furniture scratching after switching to our toys.

    Survey results from verified PurrEarth customers, since 2011.

    • It started while working in a pet shop.

      Day after day, we unpacked toys, beds, and accessories — and we couldn’t help noticing how much plastic was in everything. Once we learned more about microplastics and how easily they can end up in a cat’s system, we didn’t feel right giving that stuff to our own pets.

    • So we started digging deeper.

      We researched materials, talked to other cat owners, and tested countless prototypes. The more we learned, the more convinced we became that there had to be a better way. Eventually, we made the leap to focus on creating safe, stimulating, and genuinely healthy toys full-time.

    • Now we’re living that mission.

      Our goal has always been simple — to provide cats everywhere with non-plastic, mentally enriching toys that owners can feel good about. Today, thanks to thousands of happy customers (and their even happier cats), we’re proving every day that safer, healthier play is possible.

      Questions? Special Requests?

      We’re cat parents too – we’ll help you find the perfect safe toy for your feline friend.

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