Day after day, we unpacked toys, beds, and accessories — and we couldn’t help noticing how much plastic was in everything. Once we learned more about microplastics and how easily they can end up in a cat’s system, we didn’t feel right giving that stuff to our own pets.

We researched materials, talked to other cat owners, and tested countless prototypes. The more we learned, the more convinced we became that there had to be a better way. Eventually, we made the leap to focus on creating safe, stimulating, and genuinely healthy toys full-time.

Our goal has always been simple — to provide cats everywhere with non-plastic, mentally enriching toys that owners can feel good about. Today, thanks to thousands of happy customers (and their even happier cats), we’re proving every day that safer, healthier play is possible.